• LINE x AirAsia - COLLABORATION

    *LINE Official page: http://line.me

    published: 17 Dec 2014
  • Aviation - AirAsia and Emirates at WTTC Global Summit 2017 in Bangkok - HD

    (contains strong language) Aviation industry update from the Group CEO of AirAsia, Mr. Tony Fernandes, and Gary Chapman, Emirates' President Group Services and dnata. This extremely interesting and very open discussion took place at the WTTC Global Summit 2017 #GSBKK in Bangkok on 27 April. The two discuss, among other things, airports and their associated costs, security and the new laptop ban on certain flights to US and UK, open skies, ultra-long haul travel such as Qantas' Perth - London flights, flydubai and other low cost airlines operating longer haul flights, ASEAN visas, local opposition to airport expansions such as at London Heathrow, David Cameron's speech at WTTC Global Summit, logic (or lack thereof) within the travel, tourism and airline industries and much, much more. Much...

    published: 27 Apr 2017
  • AirAsia Allstars #RunningManChallenge

    Watch our Allstars across the world get into the #runningmanchallenge

    published: 17 May 2016
  • Jiggee | Asia :: Launch of Air Asia Global HQ - RedQ

    Official launch gambit ceremony shot off my Samsung Galaxy S7. Solely for live update purposes. Professional video edit will be live soon enough.

    published: 07 Nov 2016
  • David Foster duta global AirAsia baru

    GN4 Video

    published: 12 Aug 2015
  • Tony Fernandes, AirAsia: iHuman

    Intrepid entrepreneur and Malaysian legend Tony Fernandes tells the story of building a world-beating brand based on genuine consumer insight and human understanding to a 450-strong audience at the MAA & WFA Global Marketer Conference on March 17. In this keynote speech he also tackled some of the challenges and opportunities in leveraging data analytics to make AirAsia seem more human to 20 million customers. You can watch the exclusive WFA interview with Tony Fernandes here: https://youtu.be/KiQLe811cI4 Follow WFA: YouTube https://www.youtube.com/user/WFAMarketers Twitter https://twitter.com/wfamarketers LinkedIn https://www.linkedin.com/company/wfa

    published: 05 Apr 2016
  • AirAsia Jet Likely Stalled Before Crash | NBC Nightly News

    An AirAsia plane that crashed into the Java Sea in December stalled after climbing at an unusually fast rate, according to Indonesian officials. » Subscribe to NBC News: http://nbcnews.to/SubscribeToNBC » Watch more NBC video: http://bit.ly/MoreNBCNews NBC News is a leading source of global news and information. Here you will find clips from NBC Nightly News, Meet The Press, and our original series Debunker, Flashback, Nerdwatch, and Show Me. Subscribe to our channel for news stories, technology, politics, health, entertainment, science, business, and exclusive NBC investigations. Connect with NBC News Online! Visit NBCNews.Com: http://nbcnews.to/ReadNBC Find NBC News on Facebook: http://nbcnews.to/LikeNBC Follow NBC News on Twitter: http://nbcnews.to/FollowNBC Follow NBC News on Google...

    published: 21 Jan 2015
  • Low cost air carriers flying high in Asia

    Subscribe to our channel http://bit.ly/AJSubscribe The global economic crisis has had at least one winner: discount airlines. Many passengers around the world now appear willing to sacrifice luxury for cheaper flights. The Asia-Pacific region, in particular, is where low-cost carriers are proving most popular and the number of people flying is increasing at 6.5 per cent a year. The amount they are willing to pay, however, is falling. Al Jazeera's Andrew Thomas reports from Sydney, Australia. Reaching more than 270 million households in over 140 countries across the globe, our viewers trust Al Jazeera English to keep them informed, inspired, and entertained. Our impartial, fact-based reporting wins worldwide praise and respect. It is our unique brand of journalism that the world ...

    published: 30 Dec 2011
  • How to travel with a bike (bicycle) on a plane (Airasia)

    Traveling with bikes through Asia with AirAsia twitter: https://twitter.com/customreali web: www.customisedreality.com

    published: 26 Nov 2014
  • AirAsia yakin 2016 tahun terbaik buat syarikat

    AirAsia yakin 2016 adalah tahun terbaik buat syarikat meskipun keadaan ekonomi global tidak menentu. Ketua Komersil Airasia Berhad Spencer Lee berkata berdasarkan tempahan awal tahun ini.. Faktor muatan airasia dijangka tinggi bagi 2016.

    published: 09 Jan 2016
  • AirAsia X pilot tells passengers to pray after jet starts shaking

    An investigation is underway after a passenger plane started violently shaking due to a suspected engine failure. Three-hundred-fifty-nine passengers were on board the Air Asia X flight from western Australia to Malaysia. Kris Van Cleave reports. Subscribe to the "CBS This Morning" Channel HERE: http://bit.ly/1Q0v2hE Watch "CBS This Morning" HERE: http://bit.ly/1T88yAR Watch the latest installment of "Note to Self," only on "CBS This Morning," HERE: http://cbsn.ws/1Sh8XlB Follow "CBS This Morning" on Instagram HERE: http://bit.ly/1Q7NGnY Like "CBS This Morning" on Facebook HERE: http://on.fb.me/1LhtdvI Follow "CBS This Morning" on Twitter HERE: http://bit.ly/1Xj5W3p Follow "CBS This Morning" on Google+ HERE: http://bit.ly/1SIM4I8 Get the latest news and best in original reporting from CB...

    published: 26 Jun 2017
  • CellMaxx Branding @ Air Asia 2017

    Syarikat Network Marketing Maxxima Nutraceutical Sdn Bhd Meneruskan Penjenamaan Ke Peringkat Yang Lebih Global Bersama Air Asia Berhad. Jika Anda Masih Mencari Cari Apakah Syarikat Network Marketing Yang Terbaik Pada Masa Ini Sebagai Platform Untuk Mencapai Kebebasan Kewangan. Hentikannya Sekarang. Ayuh Bersama Kami! Kenapa Perlu Memilih Syarikat Ini? 1) 2016: Malaysia Top Business Excellence Award 2) 2015-2016: Asia Pacific Top Golden Brand Product Award 3) 2016: Asia Pacific Entrepreneur Excellence Award 4) 2016: SME 100 Awards Fast Moving Companies Tunggu Apa Lagi! Untuk info lanjut tentang CellMaxx™ sila layari: http://www.cellmaxxmalaysia.com Anda boleh hubungi talian hotline kami: Pn Miey Ahmad - 014 526 0639 Anda juga boleh mendapatkan CellMaxx™ dari agen atau stokis kami....

    published: 19 Jan 2017
  • Air Asia Pilots Asks Passengers ‘To Pray’ During Wild Flight | NBC Nightly News

    The pilot twice asked passengers to pray on Air Asia flight D7237 from Australia to Malaysia as the plane shook like a "washing machine" for two hours, according to passengers. » Subscribe to NBC News: http://nbcnews.to/SubscribeToNBC » Watch more NBC video: http://bit.ly/MoreNBCNews NBC News is a leading source of global news and information. Here you will find clips from NBC Nightly News, Meet The Press, and original digital videos. Subscribe to our channel for news stories, technology, politics, health, entertainment, science, business, and exclusive NBC investigations. Connect with NBC News Online! Visit NBCNews.Com: http://nbcnews.to/ReadNBC Find NBC News on Facebook: http://nbcnews.to/LikeNBC Follow NBC News on Twitter: http://nbcnews.to/FollowNBC Follow NBC News on Google+: http:/...

    published: 26 Jun 2017
  • HBS Case Study Discussion (AIRASIA: FLYING LOW-COST WITH HIGH HOPES)

    Private entrepreneur Tony Fernandes took over the debt-ridden AirAsia airlines from the Malaysian government in December 2001, just months after the 11 September 2001 terrorist attacks. One month later, he relaunched the airline as South-East Asia’s first low-cost carrier (“LCC”). By adopting the no-frills concept used by leading LCCs in the West, AirAsia became an instant success. By 2007, not only was the airline ranked as the best LCC in Asia, but it had also managed to increase profitability and expand its routes. Under the tagline “Now Everyone Can Fly”, AirAsia has been able to maintain the lowest cost structure among its competitors. Being innovative all the way down to the corporate bone, the LCC has also pioneered several services for its operation, such as Internet check-in, Xpre...

    published: 18 Apr 2016
  • About AirAsia: Past, Now and The Future of Best Asia Airline Leader

    http://www.airasia.net/ About AirAsia: Past, Now and The Future of Best Asia Airline Leader. AirAsia's sweet success may not have come easy but in the eyes of an opportunist backed by resilient crew and an ultimate promise that "Now everyone can fly", AirAsia has arbitrated through clouds of tribulation and winds of change to emerge as a top low-cost carrier in the world... AirAsia, while much being revered as a household brand in Asia, is indeed no foreign to travelers around the world. Following the launch of its 100th A320 airbus in May this year, AirAsia is ever so assertive in continuing to cast its shadow in the skies of over 20 countries at 80 destinations across the regions. But for a small player who pulled through a challenging journey to becoming the largest Airbus operator in...

    published: 24 Sep 2012
  • Harvard Business School Case Study : AirAsia

    What we have discuss about FLYING LOW-COST WITH HIGH HOPES: 1. Describe the trends in the global airline industry. 2. The business-level strategy adopted by AirAsia. How has AirAsia achieved cost leadership or differentiation? 3. Referring to Porter’s model of the five forces of competition, is the above strategy suitable for AirAsia to achieve a better position in the industry? What are the risks of using the strategy? 4. Identify the ways AirAsia can sustain its competitiveness through the business-level strategy it has adopted. 5. Give your comment on the current progress development for Air Asia. 6. How Air Asia can sustain their business in future. Give your creative idea to support your answer.

    published: 18 Apr 2016
LINE x AirAsia - COLLABORATION

LINE x AirAsia - COLLABORATION

  • Order:
  • Duration: 0:46
  • Updated: 17 Dec 2014
  • views: 38453
videos
*LINE Official page: http://line.me
https://wn.com/Line_X_Airasia_Collaboration
Aviation - AirAsia and Emirates at WTTC Global Summit 2017 in Bangkok - HD

Aviation - AirAsia and Emirates at WTTC Global Summit 2017 in Bangkok - HD

  • Order:
  • Duration: 40:29
  • Updated: 27 Apr 2017
  • views: 1044
videos
(contains strong language) Aviation industry update from the Group CEO of AirAsia, Mr. Tony Fernandes, and Gary Chapman, Emirates' President Group Services and dnata. This extremely interesting and very open discussion took place at the WTTC Global Summit 2017 #GSBKK in Bangkok on 27 April. The two discuss, among other things, airports and their associated costs, security and the new laptop ban on certain flights to US and UK, open skies, ultra-long haul travel such as Qantas' Perth - London flights, flydubai and other low cost airlines operating longer haul flights, ASEAN visas, local opposition to airport expansions such as at London Heathrow, David Cameron's speech at WTTC Global Summit, logic (or lack thereof) within the travel, tourism and airline industries and much, much more. Much more from the aviation industry as well as from the WTTC Global Summit 2017 in our YouTube channel. http://www.asiatraveltips.com
https://wn.com/Aviation_Airasia_And_Emirates_At_Wttc_Global_Summit_2017_In_Bangkok_Hd
AirAsia Allstars #RunningManChallenge

AirAsia Allstars #RunningManChallenge

  • Order:
  • Duration: 1:23
  • Updated: 17 May 2016
  • views: 48958
videos
Watch our Allstars across the world get into the #runningmanchallenge
https://wn.com/Airasia_Allstars_Runningmanchallenge
Jiggee | Asia :: Launch of Air Asia Global HQ - RedQ

Jiggee | Asia :: Launch of Air Asia Global HQ - RedQ

  • Order:
  • Duration: 4:28
  • Updated: 07 Nov 2016
  • views: 653
videos
Official launch gambit ceremony shot off my Samsung Galaxy S7. Solely for live update purposes. Professional video edit will be live soon enough.
https://wn.com/Jiggee_|_Asia_Launch_Of_Air_Asia_Global_Hq_Redq
David Foster duta global AirAsia baru

David Foster duta global AirAsia baru

  • Order:
  • Duration: 1:28
  • Updated: 12 Aug 2015
  • views: 282
videos
GN4 Video
https://wn.com/David_Foster_Duta_Global_Airasia_Baru
Tony Fernandes, AirAsia: iHuman

Tony Fernandes, AirAsia: iHuman

  • Order:
  • Duration: 20:46
  • Updated: 05 Apr 2016
  • views: 2116
videos
Intrepid entrepreneur and Malaysian legend Tony Fernandes tells the story of building a world-beating brand based on genuine consumer insight and human understanding to a 450-strong audience at the MAA & WFA Global Marketer Conference on March 17. In this keynote speech he also tackled some of the challenges and opportunities in leveraging data analytics to make AirAsia seem more human to 20 million customers. You can watch the exclusive WFA interview with Tony Fernandes here: https://youtu.be/KiQLe811cI4 Follow WFA: YouTube https://www.youtube.com/user/WFAMarketers Twitter https://twitter.com/wfamarketers LinkedIn https://www.linkedin.com/company/wfa
https://wn.com/Tony_Fernandes,_Airasia_Ihuman
AirAsia Jet Likely Stalled Before Crash | NBC Nightly News

AirAsia Jet Likely Stalled Before Crash | NBC Nightly News

  • Order:
  • Duration: 2:06
  • Updated: 21 Jan 2015
  • views: 25174
videos
An AirAsia plane that crashed into the Java Sea in December stalled after climbing at an unusually fast rate, according to Indonesian officials. » Subscribe to NBC News: http://nbcnews.to/SubscribeToNBC » Watch more NBC video: http://bit.ly/MoreNBCNews NBC News is a leading source of global news and information. Here you will find clips from NBC Nightly News, Meet The Press, and our original series Debunker, Flashback, Nerdwatch, and Show Me. Subscribe to our channel for news stories, technology, politics, health, entertainment, science, business, and exclusive NBC investigations. Connect with NBC News Online! Visit NBCNews.Com: http://nbcnews.to/ReadNBC Find NBC News on Facebook: http://nbcnews.to/LikeNBC Follow NBC News on Twitter: http://nbcnews.to/FollowNBC Follow NBC News on Google+: http://nbcnews.to/PlusNBC Follow NBC News on Instagram: http://nbcnews.to/InstaNBC Follow NBC News on Pinterest: http://nbcnews.to/PinNBC AirAsia Jet Likely Stalled Before Crash | NBC Nightly News
https://wn.com/Airasia_Jet_Likely_Stalled_Before_Crash_|_Nbc_Nightly_News
Low cost air carriers flying high in Asia

Low cost air carriers flying high in Asia

  • Order:
  • Duration: 2:20
  • Updated: 30 Dec 2011
  • views: 6269
videos
Subscribe to our channel http://bit.ly/AJSubscribe The global economic crisis has had at least one winner: discount airlines. Many passengers around the world now appear willing to sacrifice luxury for cheaper flights. The Asia-Pacific region, in particular, is where low-cost carriers are proving most popular and the number of people flying is increasing at 6.5 per cent a year. The amount they are willing to pay, however, is falling. Al Jazeera's Andrew Thomas reports from Sydney, Australia. Reaching more than 270 million households in over 140 countries across the globe, our viewers trust Al Jazeera English to keep them informed, inspired, and entertained. Our impartial, fact-based reporting wins worldwide praise and respect. It is our unique brand of journalism that the world has come to rely on. We are reshaping global media and constantly working to strengthen our reputation as one of the world's most respected news and current affairs channels. Social Media links: Facebook: https://www.facebook.com/aljazeera Instagram: https://instagram.com/aljazeera/?ref=... Twitter: https://twitter.com/ajenglish Website: http://www.aljazeera.com/ google+: https://plus.google.com/+aljazeera/posts At Al Jazeera English, we focus on people and events that affect people's lives. We bring topics to light that often go under-reported, listening to all sides of the story and giving a 'voice to the voiceless.' Reaching more than 270 million households in over 140 countries across the globe, our viewers trust Al Jazeera English to keep them informed, inspired, and entertained. Our impartial, fact-based reporting wins worldwide praise and respect. It is our unique brand of journalism that the world has come to rely on. We are reshaping global media and constantly working to strengthen our reputation as one of the world's most respected news and current affairs channels. Social Media links: Facebook: https://www.facebook.com/aljazeera Instagram: https://instagram.com/aljazeera/?ref=... Twitter: https://twitter.com/ajenglish Website: http://www.aljazeera.com/ google+: https://plus.google.com/+aljazeera/posts
https://wn.com/Low_Cost_Air_Carriers_Flying_High_In_Asia
How to travel with a bike (bicycle) on a plane (Airasia)

How to travel with a bike (bicycle) on a plane (Airasia)

  • Order:
  • Duration: 1:02
  • Updated: 26 Nov 2014
  • views: 1586
videos
Traveling with bikes through Asia with AirAsia twitter: https://twitter.com/customreali web: www.customisedreality.com
https://wn.com/How_To_Travel_With_A_Bike_(Bicycle)_On_A_Plane_(Airasia)
AirAsia yakin 2016 tahun terbaik buat syarikat

AirAsia yakin 2016 tahun terbaik buat syarikat

  • Order:
  • Duration: 1:31
  • Updated: 09 Jan 2016
  • views: 61
videos
AirAsia yakin 2016 adalah tahun terbaik buat syarikat meskipun keadaan ekonomi global tidak menentu. Ketua Komersil Airasia Berhad Spencer Lee berkata berdasarkan tempahan awal tahun ini.. Faktor muatan airasia dijangka tinggi bagi 2016.
https://wn.com/Airasia_Yakin_2016_Tahun_Terbaik_Buat_Syarikat
AirAsia X pilot tells passengers to pray after jet starts shaking

AirAsia X pilot tells passengers to pray after jet starts shaking

  • Order:
  • Duration: 2:31
  • Updated: 26 Jun 2017
  • views: 49293
videos
An investigation is underway after a passenger plane started violently shaking due to a suspected engine failure. Three-hundred-fifty-nine passengers were on board the Air Asia X flight from western Australia to Malaysia. Kris Van Cleave reports. Subscribe to the "CBS This Morning" Channel HERE: http://bit.ly/1Q0v2hE Watch "CBS This Morning" HERE: http://bit.ly/1T88yAR Watch the latest installment of "Note to Self," only on "CBS This Morning," HERE: http://cbsn.ws/1Sh8XlB Follow "CBS This Morning" on Instagram HERE: http://bit.ly/1Q7NGnY Like "CBS This Morning" on Facebook HERE: http://on.fb.me/1LhtdvI Follow "CBS This Morning" on Twitter HERE: http://bit.ly/1Xj5W3p Follow "CBS This Morning" on Google+ HERE: http://bit.ly/1SIM4I8 Get the latest news and best in original reporting from CBS News delivered to your inbox. Subscribe to newsletters HERE: http://cbsn.ws/1RqHw7T Get your news on the go! Download CBS News mobile apps HERE: http://cbsn.ws/1Xb1WC8 Get new episodes of shows you love across devices the next day, stream local news live, and watch full seasons of CBS fan favorites anytime, anywhere with CBS All Access. Try it free! http://bit.ly/1OQA29B --- Delivered by Charlie Rose, Norah O’Donnell and Gayle King, "CBS This Morning" offers a thoughtful, substantive and insightful source of news and information to a daily audience of 3 million viewers. The Emmy Award-winning broadcast presents a mix of daily news, coverage of developing stories of national and global significance, and interviews with leading figures in politics, business and entertainment. Check local listings for "CBS This Morning" broadcast times.
https://wn.com/Airasia_X_Pilot_Tells_Passengers_To_Pray_After_Jet_Starts_Shaking
CellMaxx Branding @ Air Asia 2017

CellMaxx Branding @ Air Asia 2017

  • Order:
  • Duration: 1:31
  • Updated: 19 Jan 2017
  • views: 1710
videos
Syarikat Network Marketing Maxxima Nutraceutical Sdn Bhd Meneruskan Penjenamaan Ke Peringkat Yang Lebih Global Bersama Air Asia Berhad. Jika Anda Masih Mencari Cari Apakah Syarikat Network Marketing Yang Terbaik Pada Masa Ini Sebagai Platform Untuk Mencapai Kebebasan Kewangan. Hentikannya Sekarang. Ayuh Bersama Kami! Kenapa Perlu Memilih Syarikat Ini? 1) 2016: Malaysia Top Business Excellence Award 2) 2015-2016: Asia Pacific Top Golden Brand Product Award 3) 2016: Asia Pacific Entrepreneur Excellence Award 4) 2016: SME 100 Awards Fast Moving Companies Tunggu Apa Lagi! Untuk info lanjut tentang CellMaxx™ sila layari: http://www.cellmaxxmalaysia.com Anda boleh hubungi talian hotline kami: Pn Miey Ahmad - 014 526 0639 Anda juga boleh mendapatkan CellMaxx™ dari agen atau stokis kami. Untuk senarai agen atau stokis sila ikuti link di bawah: http://www.cellmaxxmalaysia.com/stokis-cellmaxx/ Terima kasih. #‎CellMaxxMerangsangStemSel‬ ‪#‎StemSelDalamTulangSumSum‬ ‪#‎AFASatuSatuNyaDiDunia‬ ‪#‎CellMaxxSatuSatuNyaDiMalaysia‬ ‪#‎CellMaxxMalaysia‬
https://wn.com/Cellmaxx_Branding_Air_Asia_2017
Air Asia Pilots Asks Passengers ‘To Pray’ During Wild Flight | NBC Nightly News

Air Asia Pilots Asks Passengers ‘To Pray’ During Wild Flight | NBC Nightly News

  • Order:
  • Duration: 2:03
  • Updated: 26 Jun 2017
  • views: 6866
videos
The pilot twice asked passengers to pray on Air Asia flight D7237 from Australia to Malaysia as the plane shook like a "washing machine" for two hours, according to passengers. » Subscribe to NBC News: http://nbcnews.to/SubscribeToNBC » Watch more NBC video: http://bit.ly/MoreNBCNews NBC News is a leading source of global news and information. Here you will find clips from NBC Nightly News, Meet The Press, and original digital videos. Subscribe to our channel for news stories, technology, politics, health, entertainment, science, business, and exclusive NBC investigations. Connect with NBC News Online! Visit NBCNews.Com: http://nbcnews.to/ReadNBC Find NBC News on Facebook: http://nbcnews.to/LikeNBC Follow NBC News on Twitter: http://nbcnews.to/FollowNBC Follow NBC News on Google+: http://nbcnews.to/PlusNBC Follow NBC News on Instagram: http://nbcnews.to/InstaNBC Follow NBC News on Pinterest: http://nbcnews.to/PinNBC Air Asia Pilots Asks Passengers ‘To Pray’ During Wild Flight | NBC Nightly News
https://wn.com/Air_Asia_Pilots_Asks_Passengers_‘To_Pray’_During_Wild_Flight_|_Nbc_Nightly_News
HBS Case Study Discussion (AIRASIA: FLYING LOW-COST WITH HIGH HOPES)

HBS Case Study Discussion (AIRASIA: FLYING LOW-COST WITH HIGH HOPES)

  • Order:
  • Duration: 10:10
  • Updated: 18 Apr 2016
  • views: 152
videos
Private entrepreneur Tony Fernandes took over the debt-ridden AirAsia airlines from the Malaysian government in December 2001, just months after the 11 September 2001 terrorist attacks. One month later, he relaunched the airline as South-East Asia’s first low-cost carrier (“LCC”). By adopting the no-frills concept used by leading LCCs in the West, AirAsia became an instant success. By 2007, not only was the airline ranked as the best LCC in Asia, but it had also managed to increase profitability and expand its routes. Under the tagline “Now Everyone Can Fly”, AirAsia has been able to maintain the lowest cost structure among its competitors. Being innovative all the way down to the corporate bone, the LCC has also pioneered several services for its operation, such as Internet check-in, Xpress Boarding and on-time guarantees. It has also kicked off an ambitious plan that many other low-cost, short- haul carriers view as risky: extending services to include long-haul routes through its sister airline, AirAsia X. On 6 May 2008, AirAsia’s major local competitor, Malaysia Airlines (“MAS”) initiated an unexpected price war by launching its “Everyday Low Fare” campaign, offering free fares for domestic and short-haul flights on routes that were largely dominated by AirAsia. Amid surging global oil prices and intensifying competition in the Asia-Pacific region, how can AirAsia increase its competitiveness?
https://wn.com/Hbs_Case_Study_Discussion_(Airasia_Flying_Low_Cost_With_High_Hopes)
About AirAsia: Past, Now and The Future of Best Asia Airline Leader

About AirAsia: Past, Now and The Future of Best Asia Airline Leader

  • Order:
  • Duration: 3:29
  • Updated: 24 Sep 2012
  • views: 2876
videos
http://www.airasia.net/ About AirAsia: Past, Now and The Future of Best Asia Airline Leader. AirAsia's sweet success may not have come easy but in the eyes of an opportunist backed by resilient crew and an ultimate promise that "Now everyone can fly", AirAsia has arbitrated through clouds of tribulation and winds of change to emerge as a top low-cost carrier in the world... AirAsia, while much being revered as a household brand in Asia, is indeed no foreign to travelers around the world. Following the launch of its 100th A320 airbus in May this year, AirAsia is ever so assertive in continuing to cast its shadow in the skies of over 20 countries at 80 destinations across the regions. But for a small player who pulled through a challenging journey to becoming the largest Airbus operator in aviation industry; flying 103 airbuses with another 300 A320neos to gradually join the fleet by 2020, it's undeniably an achievement that deserves to be honored. Playing Big In The League Though being voted as the World's Best Low Cost Airline for 3 consecutive years since 2009 by SkyTrax's 18 million travelers, AirAsia believes that it owes the global recognition to the major support from its passengers. This drives the group to root deeper as Truly ASEAN airline by devising more affordable flights in the aim of reaching 33 million passengers by 2012 while maintaining utmost security and service quality. Dare To Be Different Sri Tony Fernandes sees a million's worth in the then highly-indebted DRB-HICOM's airline which people think is less than a penny; he, alongside other Tune Air founders Dato' Pahamin Ab. Rajab, Dato' Kamarudin Meranun and Dato' Aziz Bakar bought over the airline in 2001 for US$0.26 with millions of debts saddled on their back. Despite entering at its weakest point in air travel industry, the ex-accountant to Virgin Records were quick to punch positive numbers by leveraging on fuel price-drop and absorbing laid-off veteran pilots. Merely 18 months into rigorous rebranding exercise in the backdrop of speedy debt recovery, AirAsia for the first time were reborn as the premier low-cost carrier in the country and subsequently the leading budget airline in Asia to earn them the 2010 Asiamoney's Best Managed Company. AirAsia Success Secret? It's apparently the undeterred belief in practical cost-savings that encompass: - Maximizing Aircraft Utilization by aiming high flights-turnaround - No-Frill Concept that do away with lounging facilities to reduce operation overhead - Point-to-Point Network that enable non-stop flights to reduce travel time and resources to support transits When Less Is More Clutching to the philosophy on every strategic planning since, AirAsia, which started with only 2 Boeing-737 and a small 250 crew running 6 domestic routes, knew that high-overhead assets were the first to go. True enough; with the implementation of e-ticketing and acquisition of 86 units A320 in 2004, its revenue rapidly took on positive figures with paper, fuel and maintenance reductions. Alongside its Thailand and Indonesia partners, they beefed up the fleet to maintain minimum 13-hours daily operation on 80% load factor to successfully surpass its MYR1bil profit mark in Q1 2011. A Rising Star That Prides Asia Since kicking into operation a decade ago, AirAsia assiduously adds an average of 2 destinations to its service quarterly, making its presence in Manila, Vietnam and Cambodia in 2005 as well as Brunei and Myanmar the following year. This very year alone observes two momentous progress marked by inaugural flights from Philippines' AirAsia in March and AirAsia Japan in August after adding 2 more hubs in Chiang Mai and Medan last year. Flying With Heads Held High Forever Today, having a strong crew of 10,000 staffs pledging their best services; AirAsia is poised to put more projects in its pipeline to shrink travel expenses as it ushers into Open-Skies policy in 2015. With Jakarta taking the rein as regional HQ this October to leverage on its role as ASEAN members headquarter, AirAsia will gain stronger branding position among the hearts of Asian. Coupled with its introduction to frequent-flyer program that enables traveling points to be redeemed for AirAsia tickets, we shall certainly see customers' loyalty soaring to the next level. Kudos to AirAsia AllStars Crew! Read Latest AirAsia News http://www.airasia.net/airasia-a320neos/ http://www.airasia.net/air-asia-baggage-fees-weight-limit/ http://www.airasia.net/air-asia-baggage-allowance/
https://wn.com/About_Airasia_Past,_Now_And_The_Future_Of_Best_Asia_Airline_Leader
Harvard Business School Case Study : AirAsia

Harvard Business School Case Study : AirAsia

  • Order:
  • Duration: 24:34
  • Updated: 18 Apr 2016
  • views: 194
videos
What we have discuss about FLYING LOW-COST WITH HIGH HOPES: 1. Describe the trends in the global airline industry. 2. The business-level strategy adopted by AirAsia. How has AirAsia achieved cost leadership or differentiation? 3. Referring to Porter’s model of the five forces of competition, is the above strategy suitable for AirAsia to achieve a better position in the industry? What are the risks of using the strategy? 4. Identify the ways AirAsia can sustain its competitiveness through the business-level strategy it has adopted. 5. Give your comment on the current progress development for Air Asia. 6. How Air Asia can sustain their business in future. Give your creative idea to support your answer.
https://wn.com/Harvard_Business_School_Case_Study_Airasia
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